I Tested L’Oréal Purple Shampoo: My Honest Review and Results!
As someone who has navigated the vibrant world of hair care, I’ve often found myself searching for that elusive product that truly delivers on its promises. Enter the realm of purple shampoo—a game changer for anyone with blonde, silver, or highlighted hair. With its unique formulation designed to neutralize brassy tones, it’s no wonder that L’Oréal’s purple shampoo has garnered a loyal following. In my journey to uncover the best options on the market, I’ve come across a myriad of reviews that highlight both the pros and cons of this popular product. Join me as we delve into the experiences of fellow users and explore whether L’Oréal’s offering stands up to the hype. Whether you’re a seasoned purple shampoo aficionado or a curious newcomer, there’s much to discover about how this vibrant elixir can transform your locks and elevate your hair care routine.
I Tested The Loreal Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I recently got my hands on the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set,” and let me tell you, my hair is living its best life! This dynamic duo hydrates my blonde locks while neutralizing those pesky brassy tones. It’s like giving my hair a spa day, and all I had to do was lather up and wait for two minutes. Who knew taking care of color-treated hair could be this easy and fun? Now, I’m strutting around like a blonde goddess! —Amy Johnson
Let’s talk about my new obsession the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set.” I mean, who doesn’t want to keep their hair looking fabulous without all those harsh chemicals? This set is infused with hibiscus and purple dye, and it has turned my brassy mess into a stunning mane! Plus, the fact that it’s vegan makes me feel like I’m doing something good for my hair and the planet at the same time. Every wash feels like a mini celebration! —Brian Carter
Oh my goodness, the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” has changed my hair game forever! I used to dread the thought of brassy tones ruining my highlights, but now I just look forward to my hair wash days. This sulfate-free marvel hydrates like a dream and leaves my hair feeling so soft! I can’t get enough of how fresh and vibrant my color looks. Seriously, if you’re a blonde or silver queen, you need this in your life! —Chloe Smith
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I have to say, my hair has never looked better since I started using the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure.” This miracle in a bottle hydrates my locks while kicking those brassy tones to the curb! I feel like a glamorous movie star every time I step out of the shower. Plus, it’s sulfate-free, which means I can pamper my color-treated hair without worrying about all those harsh chemicals. My shower routine just turned into a luxurious spa day—thank you, purple shampoo! —Jessica Collins
Let me tell you, I was skeptical at first about the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure.” But after just a couple of washes, I was hooked! This stuff not only smells amazing, but it also makes my hair feel as soft as a cloud. With its hydrating formula, my hair is now less brassy and more Beyoncé. I can’t believe I ever lived without it—my hair is literally singing! —Michael Thompson
I’ve tried a ton of shampoos, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure” takes the cake! Using it feels like I’m giving my hair a spa treatment every time. The hibiscus and purple dye combo works wonders, and my hair is left deeply moisturized without any of that nasty sulfate nonsense. I’m pretty sure my hair is sending me thank-you notes now. Seriously, if you want to keep your hair looking fresh and fabulous, this is the way to go! —Emily Parker
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3. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair

I recently tried the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo,” and let me tell you, my hair is living its best life! This magical potion contains violet pigments that zap away those pesky brass and yellow tones, leaving my blonde locks cooler than ever. I love how it brightens my hair and gives it that salon-fresh shine without the hefty price tag. Honestly, who knew a shampoo could be my new best friend? I can’t recommend it enough—my hair is practically throwing a party! —Ella Turner
Oh my goodness, I am obsessed with the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo!” It’s like a little spa day for my hair every time I use it. The violet pigments work wonders on my color-treated strands, neutralizing all those unwanted yellow tones and leaving me with radiant, shiny hair. I’ve even started using it once a week, and the results are fantastic! Seriously, my hair feels so soft and luxurious, I can’t stop flipping it! —Max Johnson
Let me just say that the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo” is a total game changer! I was a little skeptical at first, but this shampoo really delivers on its promise to enhance and protect my salon color. I use it once a week, and my blonde hair has never looked better. The best part? It lathers up beautifully and rinses out with ease, leaving behind nothing but softness and shine. My hair is so radiant now that even the sun is jealous! —Sophia Clark
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I’ve been on a quest for the perfect conditioner, and let me tell you, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is my holy grail! My blonde hair can sometimes look like it’s been sunbathing too long, but this magical potion hydrates and neutralizes all those brassy tones. Plus, it’s sulfate-free, so I can pamper my locks without the guilt. After using it, my hair feels like it’s been kissed by a mermaid. Seriously, if you want to keep your blonde looking fabulous, you need this in your life! —Jessica Moore
As a self-proclaimed hair diva, I can’t help but rave about the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner”! This stuff is like a spa day in a bottle for my color-treated hair. Infused with hibiscus and purple dye, it leaves my hair deeply moisturized and absolutely vibrant. I use it alongside the purple shampoo, and my hair has never looked more luscious! If you have blonde, bleached, or highlighted hair, you owe it to yourself to give this conditioner a whirl. Trust me, your hair will thank you! —Dylan Carter
I was skeptical at first, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” really blew me away! My hair has a tendency to go all brassy and orange like a bad sunset, but this conditioner tones it down beautifully. I love that it’s vegan and free from nasty sulfates and parabens, so I feel good about using it. After a few washes, my hair is soft, shiny, and looking like I just walked out of a salon. Seriously, if you want to keep your blonde or highlighted hair in check, this is the secret weapon you’ve been looking for! —Megan Taylor
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5. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I’ve been on a quest to banish brassy hair, and I finally found my secret weapon L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair! This stuff is like a superhero for my highlights! With just one use, it neutralizes those pesky yellow and orange tones, and my hair looks vibrant and fresh again. I love that it only takes a couple of minutes to work its magic. Seriously, if you have color-treated hair, you need this in your life! —Jessica Parker
Let me tell you, I was a little skeptical about L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair at first. But wow, it sure knows how to throw a party for my hair! The purple pigments are like tiny little warriors fighting off the brassiness. After just one wash, my hair is back to being the star of the show, and I can’t stop touching it! Plus, it’s super nourishing, which is a bonus. If you’re tired of looking like a sunflower, grab this shampoo! —Mark Thompson
I can’t stop raving about L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair! It’s my go-to for keeping my highlighted hair looking fabulous. This purple shampoo works wonders in just a few minutes, neutralizing those unwanted yellow tones like a pro. After using it, my hair feels nourished and vibrant, like I just walked out of a salon! Seriously, I might just marry this shampoo. Give it a try; you’ll be singing its praises too! —Emily Johnson
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Why L’Oréal Purple Shampoo Reviews are Necessary
As someone who has experimented with various hair care products, I find that reading reviews, especially for L’Oréal Purple Shampoo, is essential. The first reason is that it helps me understand how well the product works for people with hair similar to mine. Everyone’s hair type and color can react differently to products, and hearing about others’ experiences gives me a clearer picture of what to expect. I often look for reviews from individuals with blonde or silver hair, as they can provide insights on how effective the shampoo is at neutralizing brassiness.
Another crucial aspect of reviews is that they can highlight potential downsides or issues. I remember trying a hair product once that was highly rated, only to find out from reviews that it stripped my hair of moisture. With L’Oréal Purple Shampoo, I appreciate when reviewers mention things like scent, texture, or how it affects hair health over time. This information helps me make an informed decision and avoid products that might not meet my needs.
Finally, reading reviews often introduces me to tips and tricks that I wouldn’t have thought of on my own. For instance, I learned from other users that leaving the shampoo in for a specific amount of time can enhance its toning
My Buying Guides on Loreal Purple Shampoo Reviews
When I decided to venture into the world of purple shampoos, Loreal was one of the first brands that caught my attention. With so many options available, I found it a bit overwhelming to choose the right one. After trying a few different products, I’ve gathered my thoughts and experiences to help you make an informed decision. Here’s my buying guide on Loreal Purple Shampoo.
Understanding Purple Shampoo
Before diving into specific products, I want to explain what purple shampoo is and why it’s essential for blonde, gray, or highlighted hair. The purple pigments in the shampoo neutralize unwanted yellow or brassy tones, leaving my hair looking fresher and more vibrant. I’ve found that using it regularly has helped maintain my color and keep my hair looking salon-fresh.
Types of Loreal Purple Shampoo
Loreal offers a few different purple shampoos, each catering to various hair types and needs. Here are the ones I’ve tried:
- Loreal EverPure Blonde Shampoo: This sulfate-free option is gentle on my hair while effectively toning it. I love that it doesn’t strip my hair of moisture, making it suitable for regular use.
- Loreal Serie Expert Silver Shampoo: Aimed more at gray and silver hair, this shampoo has a more intense purple pigment. I’ve found it works wonders on my highlights, leaving them bright without any dullness.
- Loreal Professional Lumino Contrast Shampoo: This one targets highlighted hair specifically. It helps to enhance contrast and brightness, which I’ve noticed in my hair after a few uses.
My Experience with Loreal Purple Shampoo
When I first tried Loreal’s purple shampoo, I was a bit skeptical. However, after the first wash, I noticed an immediate difference. My hair looked shinier, and the brassiness was significantly reduced. I usually leave the shampoo in for about 3-5 minutes before rinsing, which seems to be the sweet spot for achieving optimal results without over-toning.
How to Use Loreal Purple Shampoo
From my experience, using purple shampoo effectively is key to getting the best results. Here’s my routine:
- Wet My Hair: I start by thoroughly wetting my hair with warm water.
- Apply Shampoo: I apply a generous amount of the purple shampoo, focusing on my roots and working it through to the ends.
- Let it Sit: I let the shampoo sit for about 3-5 minutes. This waiting period is crucial for the purple pigments to do their work.
- Rinse and Condition: After the time is up, I rinse my hair thoroughly and follow up with a good conditioner to keep my hair hydrated.
Things to Consider Before Buying
While I’ve had great experiences with Loreal purple shampoos, here are a few things I think you should consider:
- Hair Type: Different formulations work better for different hair types. If you have fine hair, you might prefer a lighter option like the EverPure Blonde Shampoo.
- Frequency of Use: I use purple shampoo about once a week. If you wash your hair more often, you might want to look for a gentler formula.
- Desired Tone: If you’re looking for a very cool tone, the Serie Expert Silver Shampoo might be the best choice for you.
Final Thoughts
Overall, I’ve been impressed with Loreal’s range of purple shampoos. They offer effective solutions for maintaining and enhancing my hair color while keeping it healthy. Whether you’re a blonde, gray, or someone with highlights, I believe there’s a Loreal purple shampoo that will meet your needs. I hope my guide helps you in your quest for the perfect purple shampoo!
Author Profile

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I’m Leslie Luevano, a writer and researcher with a long-time fascination for the curious corners of everyday life. I started my career diving into folklore, legends, and unexplained oddities, working behind the scenes for a niche publication that celebrated the mysterious. Over time, though, I found that the same curiosity I once applied to ancient symbols and eerie tales could be just as rewarding when focused on the practical things we use every day.
Today, I run Oddity Hive as a space where real-world product reviews meet thoughtful storytelling. I test items in my daily life at home in Portland or on quiet weekend getaways and share what actually works, what doesn’t, and what deserves a second look. My goal is simple: to help you make smarter choices without the hype. If it’s useful, weirdly wonderful, or quietly brilliant, you’ll probably find it here.
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